Many stores and sites today make large investments to satisfy their customers, without having insights about their real opinions. This can lead to risky investments with low profitability.
A target group analysis gives stores and sites confidence that they interpret their insights correctly, that they follow relevant trends, ensure the right product range for a store and the right mix of stores in a mall. And further to that, they understand how different target groups visit different sections of a shop/mall, how they can optimise their customer experience, and understand how accurate their online marketing is.
A target group analysis provides increased awareness about your customers' needs, desires, and motivations. Increased awareness allows you to create more accurate, relevant, and exciting customer experiences.
Working with target groups is an efficient way of creating a customer experience that many appreciate. We are all different and the result of marketing, sales and concept development will be better if it's designed for one or several target groups.
Most market analyses as well as marketing and sales strategies are already developed based on target groups.
Compared to e-commerce, however, it has always been much more complicated to get that understanding when it comes to physical stores and sites.
Indivd's target group analysis is a way for store/mall operators to understand their customers' behaviours better. The analysis and our people counters combined, is the foundation for improvement of the customer experience.
Our people counter provides an understanding of how many people visit your store/mall. The added value of the target group analysis is the insights to the gender and age distribution among the people.
Target group analyses adds more insights to your dashboard and gives you the opportunity to use the analyses for segmentation.
The target group analysis is as simple to install as our people counters and can be installed in 3-5 working days from order.
Indivd is the first and only supplier of people counters that has been assessed and approved by the Swedish Authority for Privacy Protection.
Data Protection by Design forms part of our basic humanitarian purpose and our sustainability goals. All our development activities are based on Ethic Technology Development with Zero Tolerance against Privacy Violations.